果冻传媒

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Dr Rick Mukhopadhyay

Senior Lecturer/MBA Director

  • School Faculty of Business and Law

  • Department Strategy, Leadership & Operations

  • Location London

Research activities

Research Expertise in聽Development & Environmental Economics, Innovation & Entrepreneurship, Gig Economy & Future of Work聽

Selected Research Papers:

Kan, V. and Mukhopadhyay, B.R. (2022). The role of Migration in Women Entrepreneurship and Empowerment: Evidence from Nigeria, Journal of Women鈥檚 Entrepreneurship and Education, 1-2, 187-212

Yuldasheva, R., & Mukhopadhyay, B. R. (2022). 鈥淵ou Are What You Watch?鈥: Evaluating the Impact of Media Violence on Youth Behaviour during the COVID-19 Lockdown in Uzbekistan. International Journal of Applied Behavioural Economics (IJABE), 11(1), 1-24.

Mukhopadhyay, B., and Ianole, R. (2021). 鈥Community Level Impact of Solar Entrepreneurs in Rural Odisha, India: The Rise of Women-Led Solar Enterprises鈥, International Journal of Entrepreneurship and Small Business, 42 (4), 472-503.

Mukhopadhyay, B. (2020) 鈥鈥榃omen Power鈥 in Renewable Energy: The Role of Nested Institutions in Vocational Training of Solar Energy Entrepreneurs in India鈥, Journal of Women鈥檚 Entrepreneurship and Education, 3-4, 123-145.

Mukhopadhyay, B.R. and Chatwin, C.R. (2020). 鈥The Significance of Herzberg and Taylor for the Gig Economy of China: Gigger Incentives for Meituan and Ele.me Food Delivery Riders鈥, International Journal of Applied Behavioural Economics, 9 (4), 1-17.

Mukhopadhyay, B. and Chatwin, C.R. (2020) 鈥溾榊our driver is DiDi and minutes away from your pick-up point鈥: A Thematic case of DiDi and worker motivation in the gig economy of China 鈥, International Journal of Development and Emerging Economies, 8 (1): 1-16.

Mukhopadhyay, B.R. (2020). 鈥淐OVID-19 and the Indian Farm Sector: Ensuring Everyone鈥檚 Seat at the Table鈥, Agriculture and Human Values, Springer, 37 (3): 549-550.

Mukhopadhyay, B. (2020). 鈥鈥楰eep your Clients Close, and your Suppliers Closer鈥: Institutional Partnerships for Activising Solar Energy Entrepreneurship in Rural India鈥, International Journal of Development Research, 10 (1): 33238-33248.

Mukhopadhyay, B. (2019). 鈥淕uanxi vs Talent Acquisition: Evaluating the Effects of Guanxi Referrals in Sino-Foreign Colleges鈥, Research Journal of Business and Management, 6 (4): 232-242

Book:

Mukhopadhyay, B.R. (2022). Business, Economy, Society: Tales from the Pandemic Days, Southampton Solent University, United Kingdom

Book Chapter:

Mukhopadhyay, B.R. (2023) 鈥淚s the 'Feast or Famine' lifestyle in the Gig Economy a Race to the Bottom?鈥, Socio-Economic Disparities, Vulnerable Communities, and the Future of Work and Entrepreneurship

Over 500+ Editorials in聽development and environmental economics, entrepreneurship, International Business, sustainability, leadership & culture, corporate strategy, industry 4.0, climate change, e-tails and cross-cultural branding.

Selected Output can be accessed here -


Biography

Prizes and Awards

  • Winner of the 'Sustainability Award', 果冻传媒 University London Outstanding Achievement Awards , 2025
  • Publications